![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Woke Racism: How a New Religion Has Betrayed Black America: McWhorter, John: 9780593423066: Amazon.com: Books Woke Racism: How a New Religion Has Betrayed Black America: McWhorter, John: 9780593423066: Amazon.com: Books](https://m.media-amazon.com/images/I/71xzDY+E0NS.jpg)
Woke Racism: How a New Religion Has Betrayed Black America: McWhorter, John: 9780593423066: Amazon.com: Books
![Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter” Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter”](https://larb-main-img-cdn.azureedge.net/unsafe/780x560/smart/filters:format(jpeg)/https%3A%2F%2Fdev.lareviewofbooks.org%2Fwp-content%2Fuploads%2F2019%2F09%2FLopezBunyasiWattsSmithStayWoke.png)
Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter”
![Stay Woke: A People's Guide to Making All Black Lives Matter: Bunyasi, Tehama Lopez, Candis Watts Smith: 9781479836482: Amazon.com: Books Stay Woke: A People's Guide to Making All Black Lives Matter: Bunyasi, Tehama Lopez, Candis Watts Smith: 9781479836482: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/61Fw5PHsVjL._AC_UL900_SR615,900_.jpg)